Case Studies

Three essentials to applying a brain friendly model in action.

Essential One:

Underpin everything you design and deliver with knowledge about how the brain functions best.

telfordcsWe’d like you to meet Tracey – she’s the one in the brown trousers in the middle at the front.At all our events for learning facilitators, where we’re teaching brain friendly learning, we believe that beginning with the brain in mind is probably the best place to start.So we discuss different parts of the brain and how it functions, and our learners consider how to apply their new knowledge to the learning that they share.Now Tracey’s a Health and Safety trainer, which most readers will know, is not always a popular topic, particularly when it has the words ‘mandatory attendance’ attached! And unfortunately this important topic, often results in lots of ‘no shows’.As a result of her new learning, Tracey transformed both her invitations and her delivery, to encourage more people to turn up and learn.


  • Word of mouth spread that H & S training was fun, memorable and useful.
  • Attendance at required events increased by 50% within 3 months.
  • Accidents at the Council went down.
  • Tracey’s pay went up.
  • More of the budget was allocated to health and safety training.

The Council’s investment in brain friendly learning was returned time after time after time!


Essential Two:

Apply a systematic process to everything you design and deliver.casestudy2
mikeNow please meet Mike. Mike’s an independent, trading as FAM360, an award-winning buildings refurbishment and safety training company.

Mike specialises in training CIEH to Levels 1, 2 and 3 and he learned how to apply a systematic brain friendly process to his design and delivery of learning to qualifications standards.


  • Mike successfully applied the process to his own learning as well as to those whom he taught.
  • He grew in confidence and developed ways to test learners without embarrassment.
  • He knows how to motivate people to turn up and participate in the learning, whatever the topic.
  • He now has tools at his disposal to ensure learners who challenge him quicklydiscover what’s in the learning for them.
  • His learners consistently achieve 100% pass rates – meaning they remember everything Mike teaches them – 100%!

Mike’s investment in his own development has kept him ahead of the game!


Essential Three:

Apply creative thinking to everything you design and deliver.

chrisandgailWe’d also like you to meet Chris and Gail – Chris is the guy in blue right in the middle at the back, and Gail’s kneeling at the front, holding up a yellow card.They joined us at a 4-day brain friendly Train the Trainer programme, when they were both working as Animal Health Officers. They were responsible for teaching people about the UK livestock import and export regulations.As you may have read above, part of our event includes presenting a session to the group and they decided to work together on this one. On Day 1, they were planning to tweak their regular material a bit; on Day 2 they were starting to be unsure; by Day 3, they’d thrown their old material away, and had gone back to the drawing board.So the session we saw, heard and participated in on Day 4 was about the import and export of livestock, themed to the Wizard of Oz!


  • Chris and Gail continued to apply creative thinking to this session, and developed it so it was demanded far and wide by their colleagues.
  • The procedures started to be checked more carefully, resulting in more accurate and successful submissions to the authorities.
  • Part of their training delivery included teaching others how to spot errors producing an impressive 50% increase in the ‘failure detection rate’.
  • Neither Chris nor Gail speak French, but they successfully used brain friendly principles to teach Customs Officers the UK regulations in France.
  • Neither Chris nor Gail speak Spanish, but they successfully used brain friendly principles to teach Customs Officers the UK regulations in Spain.

A Government Agency’s investment in its staff, reduced costs for the taxpayer.




Apply this successful model to everything else you do.


handmnewAnd here’s Helen again with her colleague Mel,
The co-founders of First Class learning and development. Mel’s a voracious networker and Helen’s the full-time trainer in their successful business partnership.

Helen already had an interest in delivering effective learning, so grabbed the opportunity to learn more about brain friendly methods. She came away from our 3-day workshop re-invigorated, read lots of books we suggested, and got off to a cracking start, implementing everything she’d learned.

Very quickly, she was getting the results we’d promised, and here’s what she said at the time:

“I would like to tell you about a real achievement today.  I have just done a half day programme titled ‘Dealing with difficult people’ – their title not mine!  This was for a sceptical and questioning bunch, but thanks to the brain friendly approach there were 100% rave reviews!”

Enthused by the difference the brain friendly approach brings to learning, Helen then influenced Mel that the whole First Class team would benefit from introducing these memorable methods to their extensive training portfolio. Mel and 10 of the First Class associate team then attended one of our events en masse.

And here’s what Mel fed back afterwards:

“The workshop was a real eye opener; the facilitation was superb; time flew by, fun and memorable.  I would recommend the approaches to anyone who is involved with learning, development or presentations.  The brain friendly approach will certainly be encouraged and developed within First Class to give our clients the best possible return on their investment.”

They’ve now also gone the extra mile and embraced brain friendly ideas across their entire business – with immediate and positive results. Even their web designer joined the workshop!


  • They’ve re-branded and changed their website.
  • They use brain friendly ideas in proposals, tenders and at presentations.
  • They get more business as a result.
  • They receive consistently excellent feedback from their training delivery.
  • They reliably achieve measurable workplace results for their customers.

Which, is (or should be!) the bottom-line for all of us who facilitate learning in others!
And now, of course, Helen is sharing her enthusiasm and experience in this workshop with you.